Municipal bond insurance ads are about as fun as municipal bond insurance. But recently, we had a chance to bring some levity to the category by highlighting our client's air-tight guarantee.
If you lived in New York and had Optimum for your cable and internet, chances are, you knew Matt the "Optimum Guy." He appeared on your TV on a white seamless background and plugged the latest Optimum service features. After many years, subscribers were tuning out the "genie in your TV" format, so to spice things up, we created funny scenarios where Matt could use his keen Optimum knowledge to save the day. Greg Bell directed.
Every time you put on a watch or wear a necklace, you're accessorizing. But what if your best accessory is the one you've been wearing since birth? That's the idea behind the Colgate Max White One "Accessory Drop" campaign: Make your smile your best accessory.
The only time people think about energy companies is when the power goes out so it's not surprising they aren't very popular. But people who work at National Grid also live in the communities they serve. Our goal was to erase the divide between corporation and community by showing the heroic and true stories of National Grid employees.
Our Stay Connected App allowed people to see a map of outage areas so they could receive TXT alerts, plug into Facebook and Twitter feeds, and see when their power will return. Three million people signed up in the first 6 months and the initiative is still growing.
Business travel can be a real drag…on your company’s bottom line. Cisco ushered in a new era of ultra-sophisticated, face-to-face communication with Telepresence. So now—in the event of a meeting—you don’t have to travel.
Trinity walks into a bar…and…well, you know the rest. The second Heineken campaign brings a unique perspective to a crowded category of dark beers.
Nothing can stop kids from having fun in a pair of garanimals. Even polka music.
What would the world be like if there was zero hunger, waste, or pollution? These interactive billboards set up the problem and solution depending on what time of day you viewed them. The effort was to raise awareness of a Dupont-sponsored TV series in India.
This campaign is based on a startling truth: Gum bleeding is a sign of gum disease. We wanted to change people's casual attitude toward seeing "pink in the sink" and introduce them to a toothpaste designed especially for gums.
Headline 1: Don't ignore the signs.
Headline 2: Your gums are trying to tell you something.
Headline 3: Gum disease.
How do you make the price point a natural part of a commercial without it feeling so…meh? Instead of hiding it in the corner, we gave it a starring role in "Big Deal." In the second spot, “Disher," the battle between satellite and cable rages on. We tried to discuss the pain points of a DirecTV subscriber in a fun piece of storytelling.
The problem with Little Trees car fresheners is they were perceived as old-fashioned. Something you’d see hanging in your grandmother’s Cutlass Ciera. To appeal to a younger generation, they needed a brand “refresh” to help introduce their cool new scents and win market share with millennials.
DuPont Nutrition & Health is a complex business to describe. They don't have products, they have expertise. They don’t seek customers, they want partnerships. So we invited big food industry companies (like Nabisco and Kellogg's) to see all the things—tangible and intangible—inside DuPont Nutrition & Health. Each execution of the "It's What's Inside" campaign had a similar visual hook and allowed us to talk about a number of DuPont N&H offerings in a simple, memorable way.
Part of a team that helped create the new brand voice for the largest non-profit healthcare and hospital network in Texas.
