The only time people think about energy companies is when the power goes out so it's not surprising they aren't very popular. But people who work at National Grid also live in the communities they serve. Our goal was to erase the divide between corporation and community by showing the heroic and true stories of National Grid employees.
Our Stay Connected App allowed people to see a map of outage areas so they could receive TXT alerts, plug into Facebook and Twitter feeds, and see when their power will return. Three million people signed up in the first 6 months and the initiative is still growing.