If you lived in New York and had Optimum for your cable and internet, chances are, you knew Matt the "Optimum Guy." He appeared on your TV on a white seamless background and plugged the latest Optimum service features. After many years, subscribers were tuning out the "genie in your TV" format, so to spice things up, we created funny scenarios where Matt could use his keen Optimum knowledge to save the day. Greg Bell directed.